Introduction
This article makes part of a series of 20 articles. The subject of this series is the creation and promotion of a
website as a cost-effective method to establish a profitable home based business
on the Internet.
In this article I will present you the steps of my method.
In the following articles each one of these steps is analyzed to
the lowest level and illustrated.
The steps of the method
First we have to define the tasks that an Internet Network
Marketer has to accomplish in order to become successful.
His first task is to find new people interested in creating a
successful home based business.
Then, he has to convert them into members of his personal group
of affiliates. And this is the second task.
Next task is to teach them how to become capable Network
Marketers like him and help them start producing results.
This is it.
Is it easy? Not at all. Is it fast? No way.
Why?
Offline Network Marketers can tell you how difficult it is to
find people interested in listening carefully their offer to take advantage of
their home based business opportunity and become their co-workers. So, just to
find the right people is already a very difficult task. But, there is a “but”
here. We do not operate offline. Not mainly. Offline promotion of my business
helped me find some of my best co-workers, but the vast majority of my
affiliates do come from my online activity. This is Network Marketing on the
Internet we are talking about. It is a 90% online activity. Most of Internet
users use their computers to visit websites on the Internet, get information,
play, communicate, and work. And when they want to find information about an
issue, they usually use Search Engines to spot the most relevant websites to the
information they are looking for. So, this is the big difference between the
offline Network Marketing and the online Network Marketing. In the first case
you have to find your customers and co-workers. In the second they are looking
for you. What do I mean by that?
Let’s have an example.
Open your Internet browser, type
- one of my websites too. Nearly all the researchers for a computer-based work
at home job will visit my website.
So, my first task, to find people interesting in creating a work
at home business on the Internet is accomplished.
I DO NOT GO TO THEM. THEY
COME TO ME.
The second task is to convert them into members of my personal
group of affiliates.
I have six (6) websites. Some of them attract many visitors,
some of them not. All of these visitors are well targeted. There are people in
search of work at home business opportunities. Legitimate, computer based,
online opportunities. And they come to my websites. I have 20 seconds to attract
their attention. You may have noticed that some websites take more time to
appear in the window of your Internet browser. Such a website would have been a
failure for my business. My home webpage has to be small. So it can be
downloaded quickly to the computer of my visitor. Now, I have to attract his
attention. Here comes the title, the subtitles, and the first paragraph. I have
to present him my offer immediately, clearly, smartly. With elegance. I want to
attract him. I want to keep him reading. I want him to continue to the second
paragraph and so on. I want to increase his interest in what I am offering to
him. I will present him myself and my company. Nothing bogus, no false promises.
This is who I am. This is what I am offering to you. An opportunity to make
money online. This is my company, our products and our way to work. Do you want
to become part of my group?
A few paragraphs, no graphics to distract him from the main
idea, not many different options. I want to attract his interest. He must
already be asking himself, “What’s in it for me”? Now, I have to show him
the money. I have to create the desire in him. I must lay down the compensation
plan. Again, no false promises. Finally, I must create his desire to act, to
join my company, to become a part of my group of personal co-workers.
Not many words, not long phrases. Bold subtitles. The
invitation: “Do you want to learn more? It is free to join”. “ You can
take advantage of our excellent Training and Support system”.
IF YOU MAKE IT TO CONVERT AT LEAST ONE (1) VISITOR OUT OF TEN
(10) INTO AN AFFILIATE OF YOUR COMPANY, THEN YOU ARE SUCCESSFUL REGARDING THE
SECOND TASK OF OUR JOB.
Now comes the last task. Convert your co-workers into successful
Network Marketers on the Internet.
First of all you must be prepared for the fact that many of your
co-workers will decide to quit their home business. This is natural. Not all of
them are determined to succeed. Not all of them have patience. Some of them will
loose focus. They will be involved to other opportunities also. Soon they will
be disappointed. You must be ready to accept this fact and to overcome it. You
will invest time and effort in teaching people how to do their work properly and
they will leave after a few months or even few days. This is part of our job. Do
not let these facts bend your determination to success. I faced many losses of
this kind. Initially I thought that it was my mistake and this had a very bad
effect on me. But, with time I understood that has to do with people. It is a
job, this work at home business. You must do it with discipline. You must setup
a daily program and stick to it. Follow it closely. When your business will
grow, you will have to add new tasks to your plan and stick to it. Make small
steps every day. Small tasks. Promote the website. Support the co-workers. Not
many people have the patience to do this constantly, every day. Most of them are
capable to bring this job to a successful end, but they do not have the whole
picture in front of them. They do not have a person to tell them that they can
do it, that they are near, that they must insist a little more and results will
start coming. This is the problem. I have been there and I know it.
So, you must follow-up with your co-workers. You must teach them
what to do and how to do it properly. You must encourage them, when they have
hard times, especially at the beginning. You must reward every good result they
bring. You must support their steps. YOU MUST BE THERE FOR THEM.
You must never loose focus and they need to know that. You must
know what you are doing and they must know that. You must show them the way to
success. You do not have to be already successful. But, you must have a clear,
crisp business plan to teach them. And you have it. You will teach them my
method. You will show them a proven way to succeed in this work at home
business. So, to convert your co-workers to successful Network Marketers, you
must duplicate your self. Teach them do what you do. Support them. Reward them.
And you will see your leaders arising among the hundreds of your affiliates.
They will be people able to read, study and learn. People capable of completing
the tasks of their everyday work with patience and persistence. They will keep
their focus in their home businesses.
You must distinguish these leaders and offer your help. You may
ask yourself: “But, who am I to help them? I do not know nearly anything about
this home business and this method of promoting it. How can I teach them and
support them?”
Yes, you do not know much, NOW. I also knew very little about
Network Marketing a few years ago. But now, here I am, writing articles and
ebooks about it. Guides for the new entrepreneurs. Do you think I even imagined
being here back in 2000?
But, you may ask:
How can I be sure that I am in grade to implement this method
effectively?
Among my co-workers I have people from all parts of this planet
and from different levels of education and social statue. All of them have one
common characteristic. They read, they learn, they get educated. They are
focused on their home businesses. They are persistent and patient. They act,
work. They do small steps each day. This is the secret. Make one step at a time
- Break your work in to small units of action and act every day. This is the
scope of this guide. To show you the tasks to be performed, the steps to be
taken, the units of action to be effectuated. If you have a basic knowledge of
computers and a basic understanding of Internet’s components (email and
website browsing), then it’s up to you. Are you ready to get educated, to work
effectively every day, to dedicate you free time in building your way to
success? Are you ready to evolve? Are you ready to become a successful Network
Marketer on the Internet? Slowly, step by step, action by action? Like it
happened with my Group Leaders and me?
Well if your answer is yes, then my answer is also yes. Yes, you
are in grade to implement my method effectively and make it to the top.
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Next article in the series “Achieving financial freedom with
Network Marketing on The Internet”:
Part 2 – Search Engines explained
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About the author:
Tasos Vasilopoulos is a successful Network Marketer on the Internet as Group
Leader of SFI Marketing Group. His main method to promote his home business on
the Internet is websites properly optimized to obtain a good rank in the
listings of the major Search Engines.
Get his ebook with an in depth analysis of all the steps of his method and find
more resources on proper domain registration, effective website design and
search engines optimization in his website at